Category: Marketing

David Vogelpohl is the Chief Marketing Officer at FastSpring, a platform enabling direct-to-consumer (D2C) monetization for video games and digital…

Neel Upadhye is an award-winning writer, director, and transmedia storyteller with over 15 years of experience in the video game industry. After starting as an assistant editor, he rose to become the marketing creative director at Electronic Arts (EA), where he played pivotal roles in marketing and narrative development. His contributions included multiple internet-breaking shorts for Apex Legends and the production of Star Wars: The Old Republic and Squadrons – “Hunted,” which won the Silver Pencil. Today, Neel runs a thriving consultancy, collaborating with major clients like Scopely and Giant Skull. Tune in to hear the behind-the-scenes on how he changed game marketing from transactional to compelling storytelling.

Yon Raz-Fridman is the CEO and founder of Supersocial, a pioneering studio that builds boundary-pushing virtual worlds on immersive social platforms like Roblox. Roblox is the most engaging platform on the Internet, with its 72 million daily active users spending an average of 2.4 hours per day—three times more than TikTok and five times more than Instagram. Brands are racing to tap into these immersive gaming experiences, and Supersocial is at the forefront, setting new standards in interactive and engaging digital experiences for the next generation.

Discover Supersocial’s innovative collaborations with influential brands like NARS Cosmetics and GUCCI, and learn about Yon’s vision for shaping the future potential of Roblox as a platform for gaming, social interaction, and commerce.

Justin Sacks has worn many hats in his 15+ years in the game industry—from competitive gamer to content creator to leading business development for a global multimedia game company. Today, he serves as the CEO of Nexus, a platform specializing in building and managing creator programs for the world’s top live service games. Tune in to learn about the evolution of game marketing, the significant impact and potential of content creators, and effective strategies for incentivizing creators to authentically engage with games they truly love, fostering long-term partnerships and sustainable content creation.

Chris Melissinos is the Principal Evangelist for Video Games at AWS. In this episode of The Here’s Waldo Podcast, Chris shares his profound passion, rooted in the belief that video games are among the most significant art forms of our time, offering immersive experiences that connect people, convey powerful stories, and explore complex themes.

Every play counts, every story matters, and every game can leave a lasting imprint on human experience. Tune in to discover insights shedding light on the past, present, and promising future of video gaming as a creative and impactful medium.

Sarah Anderson is the Head of Global Marketing and Partnerships at Amazon Games. With over 30 years of experience in the gaming industry, Sarah has held strategic roles at Sega, Canopy, 2K Games, and now Amazon Games, where she leads growth initiatives and fosters community for major titles like New World and Lost Arc, along with overseeing upcoming releases. Join us as we uncover Sarah’s career journey, gain insights into building effective teams and nurturing talent, and uncover the authentic marketing strategies that have shaped the success of renowned titles like Bioshock, Borderlands, and Civilization, as Sarah provides a behind-the-scenes look at her impactful contributions to the gaming world.

Perrin Kaplan is a global strategic marketing and communications C-level executive known for her award-winning work in tech, entertainment, consumer products, gaming, mixed reality, AI, and more. Noted in several books, documentaries, and publications, Perrin co-founded female-owned Zebra Partners, a global communications and integrated marketing firm following her role as Vice President of Marketing and Corporate Affairs for Nintendo.

Perrin shares her remarkable journey, from her early career in government to becoming a pivotal force in video game marketing. Tune in to gain valuable insights into branding, differentiation, strategic partnerships, crisis management, and the evolution of the gaming industry, along with a glimpse into Perrin’s impactful nonprofit work through Saving Great Animals, a large active nonprofit rescuing and having homed more than 9000 dogs.

Tune in to the latest episode of the Here’s Waldo Podcast, where Lizzie Mintus sits down with Jen Donahoe. Jen started her career in the toy industry at Hasbro, Disney, and Mattel before moving to the game industry, where she led marketing and growth teams at EA, Zynga, Scopely, and Riot. Today, she is a strategic marketing consultant at Beta Hat and Jade Inferno Consulting.

Tune in to the latest episode of the Here’s Waldo Podcast as Lizzie Mintus sits down with Dean Takahashi, Lead Writer for GamesBeat at VentureBeat, to delve into the diverse impact of gaming writers. Dean provides insights into VentureBeat and GamesBeat, offers a glimpse into the daily routine of a gaming industry writer, and explores the evolution of journalism alongside its convergence with generative AI.

In this episode of the Here’s Waldo Podcast, Lizzie Mintus welcomes Adam Lieb, CEO of Gamesight, to discuss tactics developers can use to engage their fanbase and foster a successful product. Adam reflects on his entrepreneurial journey, Gamesight’s mission, and the inspiration for building the platform. He also addresses the secret behind successful gaming companies and how to determine the best platforms for your video games.